Enterprise
Brand Creation and Management
Stradbroke has successfully branded from neuroscience to mobile and web companies.
Efficient branding requires the exploration of what the market looks for in one’s products. We create brands that announce clear messages that customers can trust.
Choosing a good catchy name for your product or designing a handsome logo is not enough. When Stradbroke brands a product it covers every aspect of the value-chain: from your customer services strategy to the language of your website.
Your company competes in a market where reputation and reliability are key messages that you need to deliver. Marketing does not deliver this. Good branding does.
If you want to understand in detail what branding can specifically deliver to your company, give us a call for a consultation.
Product Marketing
From Nokia products to start-ups, we have launched global and local campaigns with success. We implement your marketing strategy and PR & Communications and ensure that every aspect of the product launch correlates with all your public messages.
Our product launches translate into immediate sales because we focus 100% on providing your customers with straightforward messages and the right price structures.
Creative Direction and Agency Management
Our objective is effectiveness.
Stradbroke has provided expertise in many situations where, despite working with the best agencies in the industry, results and deadlines were not met in danger of delaying campaigns and product launches.
We co-ordinate efforts between your marketing team and the external agencies and produce written creative briefs that agencies can work with and understand what you need from them.
Working from verbal input, without a written creative brief, is how companies waste time and money.
Corporate Development for Growth
As your IP becomes a product that you can sell, other issues emerge that need immediate focus and strategic development: commercialisation, marketing planning, customer services, outsourcing, fund-raising, key additions to your Board of Advisors.
Specifically where it comes to planning commercial roll-out, key partnerships and joint-ventures become fundamental pillars of revenue generation.
Stradbroke helps companies identify the top priorities their executive management should focus on and works with them to deliver key milestones.
Headcount Requirements
We believe in talent beyond geographies. From Ruby developers in Poland to designers in Switzerland, translating services in New Zealand or creative agencies in Buenos Aires, we find you high-quality and affordable professionals to recruit or contract.
The world has no geography when networked individuals work together. Even better when local economies help you find top talent at fees you can afford.
Investors
Business Audit
In preparation for funding, Stradbroke analyses companies: the solidity of their business models, commercial plans and marketing strategy.
Stradbroke implements business plans and financial forecasts that allow investors make sense of your business as a venture to fund and support.
This exercise allows existing investors and business owners realise the gaps and holes in their strategy and market positioning and verify if their company is ready for institutional investment or not.
Stradbroke introduces companies to investors and fund-raises for them when their business propositions are solid and respond to what funding entities look for in an investment.
Turnaround for Rapid Growth
A start-up cannot live forever in Research & Development mode. This is the case of many companies founded by scientific entrepreneurs.
Stradbroke works with investors providing interim management that can accelerate growth in their companies.
We firmly believe that the most successful companies are those who sell, not the ones that remain generating IP for the “love of scientific endeavour”.
Stradbroke revamps business models, adjusts pricing strategies and helps the management target markets better with improved positioning.
Executive and Board Counselling
Human capital is a key element behind the success of every enterprise. Most of all, it is the one thing that makes or breaks growth in the majority of cases. Not the products, or the market opportunity, or the development team. The management of an enterprise needs to be fine-tuned so that everyone delivers to the highest benefit of the venture at every step of the way.
We advise and coach executive management when key decision processes come their way and we help them learn new skills.
Learning the ropes to navigate the corporate battles and steer a company for the next growth phase requires years of having done it time and time again.
When we advise boards, we mentor their executive teams and help them face hurdles with better skills.
